Client Case Studies
The Hotel Telluride – Partnerships
With ‘Telluride’ in this 59-room boutique hotel’s name, we created strong relationships and numerous experiential Telluride, Colorado packages with local area outdoor vendors such as San Juan Outdoor Adventures and Telluride Outside. We also collaborated with Telluride Tourism Board and the Colorado Tourism Office on numerous regional, national and international media opportunities over the years. We organized many individual and group press trips to The Hotel Telluride (at least two per year) and partnered with Colorado Flight Alliance to coordinate complimentary airfare for national and international media to experience what this boutique property, and Telluride, offers first-hand which resulted in countless, targeted articles.
Lake Kora – Social Media
We created a campaign to reintroduce this stunning Adirondack Great Camp to top travel media, and beyond. We organize press trips annually through which we have secured numerous top-tier media placements, created and nurture partnerships with work Blade, Fly The Whale and Wings Air Helicopters and have developed a great working relationship with the I New York PR and marketing teams. Over the past years, we have created strategic social media campaigns and have substantially increased Lake Kora’s social media visibility and engagement on Instagram and Facebook by more than 300% (and growing) and expanded Lake Kora’s presence and engagement on Twitter. Lake Kora was recently awarded accolades including the World’s Leading Exclusive Retreat 2021 and North America’s Leading Exclusive Retreat 2022 by World Travel Awards.
The Point – Media Relations
For more than 8 years, we worked with this exclusive 11-room boutique Forbes Five Star and Relais & Châteaux property on many levels. We organized numerous national and international individual media, influencer and group press trips throughout each season which resulted in hundreds of targeted and poignant articles over the years in top-tier national and international publications. We collaborated with targeted organizations such as Relais & Châteaux’s PR & Corporate Marketing teams to leverage the Relais & Châteaux relationship from a media perspective and also represented The Point at Relais & Châteaux events nationally throughout the United States annually. We also created partnership opportunities with organizations such as the James Beard House in New York City.
Edson Hill – Re-Launch
When we began working with this beautiful 22-room boutique Vermont inn, this gem was not on the radar of regional or national travel media. We designed a campaign to introduce Edson Hill to luxury regional outlets in drive-to markets such as Connecticut, Massachusetts, New York, Rhode Island, Vermont etc., and to targeted national publications. We also introduced Edson Hill to the Discover New England and Vermont Department of Tourism marketing teams, and vetted influencer interest.
As part of the re-launch we crafted a press kit, coordinated and executed a press trip to Edson Hill for which we developed strategic partnerships with Vermont’s Jasper Hill Farm, a world-renown creamery, for a private tour of the coveted Cellars at Jasper Hill, and a visit to the award-winning Hill Farmstead Brewery. We also organized numerous individual media visits with top tier regional and national outlets. As a result, we secured exclusive placements for Edson Hill in Boston Magazine (MA), Downtown Magazine (NY), Rhode Island Monthly (RI), Luxury Magazine (national), Northshore Magazine (MA), Serendipity Magazine (CT), Westchester Magazine (NY), Vermont Magazine (VT), and many others.
Testimonials
Cameron Karger, former General Manager, The Point and General Manager, Lake Kora
Lauren DeCarlo, Director of Strategic Projects, Condé Nast Traveler
Ottocina Ryan, Editor-in-Chief, Santa Barbara Life & Style Magazine
Lynne Kortenhaus, Founder & Principal, Kortenhaus Communications, Inc.
Tim Kirwan, former General Manager, InterContinental Boston
Si Si Penaloza, Executive Travel Editor & Director of Strategic Partnerships, JETSET Magazine
Gina Valentino, Managing Editor, Gulfshore Life Magazine & former Editor, Westchester Magazine